Making a bridge between the natural stone and the digital world was our main intent.
To achieve the perfect translation we used programming as a tool.
Using macro photography we created a digital mesh that deformed the ARIAL Font, generating a digital identity that literraly came from Portuguese Marble Stone. Time, erosion, the veins, the uniqueness, the heritage.
All together in a binary language.
This is a metamorphic logo, and an ever-changing visual identity.
Nothing is impossible.